Voting Se Pehle
(Before the day of voting)
'Voting Se Pehle' is a public service advertising campaign (India based) to bring the knowledge of documentation required pre-voting, to make the voting process hassle free, especially for the first time voters.
This project will also motivate masses to vote, with aim of helping the first time voters, by a 360 campaign working on 5 platforms, as follows -
1- Aiming social media, newspapers and public spaces with posters.
2- The made pamphlets will be distributed in local newspaper in local languages.
3- Information and statistics would be urged to be printed on back of school notebooks to increase awareness and patriotic sense.
4- A 'hip' rap to catch hold of the target audience -the first time voters, seeking their attention and diverting them to voting information, specially as to how easy the process can be.
5- The same jingle will be scheduled on television to keep the harmony of the campaign, while showcasing proud and relevant patriotic moments of the country.
The broad diversity which has resulted into creation of our country comes together as a whole every 5 years to vote. This time it is no less than 900 million voters. While every party is propagating to vote ‘for them’ , many social media platforms and the election commission is motivating people to go and vote.
From the previous elections held, this one is more inclusive of aware audience because of political dive in the social media pool. But even with approx. 35% of new entries we can still see that the voter turnout has been rather low.
The first time voters are widely bifurcated into four categories of the reasons of not being able to vote. One of these revolves around the preparation of how to vote thus ‘Voting Se Pehle’
This campaign follows the same methodology as other party campaigns which is the 360 degree advertising. This approach tries to cover all platforms which may reach the target audience.
Voting Se Pehle is a public service advertising campaign to bring the knowledge of documentation, required pre-voting, to make the voting process hassle free specially for the first time voters. This project will also motivate masses to vote, specially helping the first time voters.
Poster-1
Poster-2
Poster-3
